Sustainable packaging has been at the top of the agenda throughout 2022 and will undoubtedly continue to remain there in 2023. Due to the rising demand for sustainable products, businesses need to adjust. ESG (environmental, social, and governance) is one of the most important criteria that investors consider when evaluating a company. According to the United States Environmental Protection Agency, approximately 30 percent of solid waste comes from packaging and containers, the demand to protect the environment will lead to an increase in investors and customers for companies that provide sustainable packaging.
A Look Ahead: Packaging Trends for 2023
PackageIt Team • January 11, 2023
The packaging industry is a dynamic industry that quickly adjusts to new technological developments and shifting customer demands. In addition, it has adjusted significantly since the Covid-19 pandemic shifted the world. We have seen the industry improve in the last two years as it has integrated and reacted to many global trends as a result of how customer preferences have evolved, technology has advanced, and sustainability continues to be a main focus. Here are the top packaging trends for 2023.
Sustainability: ESG (Environmental, Social, Governance)
Investors’ attention will be on ESG throughout 2023. Before investing, investors now frequently consider a company’s performance across environmental, social, and governance parameters in addition to its financial success. Here are a few packaging industry trends related to sustainable packaging:
- Efficient methods for dumping and recycling
- More compact packaging
- Recycled packaging materials
- Biodegradable packaging
- Edible packaging
- Sustainable void-fill packaging system
- Plantable packaging
- Biodegradable and compostable plastic substitutes
- Less waste along the entire supply chain
- Sustainability-based partnerships
Robotics and Automation
Robotics and automation began making their mark in 2022. It is the area of technology that automates the process of all key factors in the packaging industry, such as designing, creation, and implementation in the packaging production process with the use of robots.
The automation that robotics can provide has been key technology used to support labor, boosting cost savings, and enhancing accuracy in response to changing customer demands and the need to produce higher-quality packaging products. Robotics is therefore becoming a more significant trend in the packaging industry.
Digitization
Businesses across all sectors are benefiting from digitization by being able to update outdated procedures, develop and speed up effective operations, tighten security controls, and much more. The packaging business has been benefiting from digitization as technology develops and the demand for digital solutions rises. By fostering openness between teams and increasing efficiency, digitalization can help everyone better arrange their activities around each stage of the process.
As linked technology becomes more prevalent, data will be added throughout the entire manufacturing process for more rapid and accurate optimization. Packaging materials production; from the initial design file to the finished package, will generate less waste, changing how manufacturing is organized, tracked, and optimized.
Pricing: Supply Costs and Supply Chain Distributions
Price reduction in packaging will also be a top focus in 2023 as sustainable packaging gains greater support. The cost of creating and producing packaging materials should decrease as the industry focuses more on how the materials are manufactured. A more comprehensive strategy that takes into account how packaging affects other aspects of the supply chain, such as storage, transit, damages, productivity, administration, and customer experience, can result in significantly larger savings for both the producer and the consumer.
Additionally, more eco-friendly shipping and delivery are made possible by more effective packing, which also lowers the carbon footprint. Therefore, affordable packaging and packaging efficiency can have a big influence on overall packaging services.
Packaging Designs
Packaging design is one of the factors that most affect a product. A customer’s positive experience may be improved by the package’s design. Trending for 2023 are some packaging design features that will become more prevalent:
- Bold fonts
- Minimalist design
- Color blocking
- 3D design
- QR code design
- Cartoons
- Vintage look
- Personalized design
Reliable Packaging Partner
As managers and business owners, following the packaging industry’s trends can help your company thrive and stay relevant in 2023. However, the most crucial factor is having a dependable packaging materials and shipping supply provider to help you capitalize on the trends and stay ahead of the competition.
PackageIt is your top supplier of custom boxes, shipping supplies, and packaging materials. We’re not only talking about our product catalog, but the values that form our company’s foundation: dedication, efficiency and trust. We have the knowledge and passion to develop custom solutions, negotiate pricing and provide timely inventory management for our clients. Contact us today and learn more about how we can help you meet your business needs.
Learn more about addressing supply chain problems with custom packaging and find out how we at PackageIt can help.
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