Navigating Supply Chain Challenges: How Smart Packaging Choices Can Help

PackageIt Team • March 21, 2025
Supply Chain Management

There’s no denying that supply chains are the backbone of any e-commerce operation. So, if you’ve been in the online selling business for a while, you will agree that supply chain issues can be a major source of headaches. 


Delays, unexpected costs, and product damage can throw a wrench in even the most carefully planned operations. Naturally, all these issues can be detrimental to your business because your success depends on getting products from point A to point B efficiently. 


Luckily, there is one area where you can optimize for big results — your packaging. 


Packaging is often overlooked. However, believe it or not, choosing the right packaging can streamline your entire supply chain. From reducing costs to improving storage, there are numerous ways smart packaging makes a difference. 


With the right packaging, supply chain challenges can be a thing of the past, no longer becoming obstacles to you and your operations. 


Learn more about addressing supply chain problems with custom packaging and find out how we at PackageIt can help. 

The Impact of Packaging on Supply Chain Efficiency 

There are many factors that play into your supply chain’s efficiency. Besides logistic solutions, warehousing, and delivery fulfillment partners, one area that you can easily double down on is your packaging. 


More than boxing, wrapping, and branding, custom packaging plays a key role in how your products move along the supply chain. With the right choice of solutions, you’ll be able to save money and time. However, make incorrect choices, and you’ll be dealing with inefficiencies at every stage of the parcel transportation process. 


In detail, here are the different ways your packaging can affect the efficiency of your supply chain. 


Influencing Packaging and Shipping Costs 


Shipping costs can eat into profits, and packaging is a key factor. Oversized or unnecessarily heavy boxes increase shipping rates. The same is true for boxes with excessive filling for fragile objects. 


After all, think about it: 


If you’re paying for air to fill oversized boxes, you’re throwing money away. 


Right-sized packaging minimizes shipping expenses by reducing dimensions and weight. This is ideal if you are trying to keep costs in check. 


Space Utilization and Storage 


Are you managing a large inventory? One of your supply chain needs will likely be storage, and this is where warehousing services come in. 


Unfortunately, storage space comes at a premium, and the warehousing fees can become steep if you’re storing large volumes of parcels or sizable items. 


Poorly designed packaging leads to wasted space in warehouses and delivery trucks. By contrast, efficiently sized boxes are great for easy stacking and maximizing available warehouse storage while reducing overhead costs


Product Protection and Damage Prevention 


For your customers, there’s nothing worse than receiving products with damage. Who do you blame when this takes place? For the most part, the culprit may be your packaging. Packaging that does not properly protect its contents risks product damage during transit. 


Damaged goods mean returns, refunds, and unhappy customers. This is why choosing sturdy and well-fitted materials and supplies ensures your products arrive intact. With your goods unharmed, you’ll lower the likelihood of costly replacements and re-shipping. 


Ease of Handling and Logistics 


When your packaging is easy to handle, logistics become simpler. And with simple organization comes streamlined transportation and delivery fulfillment. 


Features like clear labeling, stackable designs, and ergonomic shapes speed up loading, unloading, and delivery processes. The smoother the handling, the fewer delays your supply chain will experience. 


Smart Packaging Solutions 

Smart Packaging Solutions

Choosing the right packaging can be the simplest way to cut inefficiencies from your supply chain. However, there are many choices available, and not all of them will be a perfect fit for your e-commerce business’s needs. 


For your convenience, we’re narrowing your list of options to four. 


These packaging solutions can help your e-commerce business save money, reduce waste, and streamline your supply chain processes. 

Optimized Box Sizes and Materials 


Have you ever opened a package only to find it packed with unnecessary fillers like air pillows or foam


It’s a frequent problem that wastes resources and drives up costs. Optimized packaging avoids this by focusing on precision. Custom boxes that match the size and shape of your products mean less filler, lower shipping weights, and reduced transportation costs. 


Of course, there’s more to consider besides whether to go with cardboard or crates. Whatever the size of your container, the material will matter a great deal too. 


Lightweight, durable options like corrugated cardboard or recyclable plastics strike the right balance between protection and cost-efficiency. The trick is to choose materials sturdy enough to protect your items while keeping the packaging light. 


RFID and Tracking Technologies 


Imagine how easy it would be to manage your delivery fulfillment if you knew where your packages were at any time. This is where RFID and tracking technologies come in. 


RFID tags store information about a package and transmit it in real-time. With it on your packages, logistics teams can use this data to track shipments, predict delivery times, and spot delays beforehand. 


As a business owner, you’ll need the level of real-time insight and transparency this tracking technology provides. RFID and other tracking solutions enable you to manage inventory better, streamline operations, and improve customer satisfaction. 


So, when a customer asks, “Where’s my order?” You’ll have the answer immediately. 


More small businesses and coordination facilities are adopting RFID into their workflows. As a result, businesses have benefited from improved product tracking, and streamlined delivery fulfillment and inventory management


Sustainable Packaging Options 


Today’s consumers care a lot about how their purchases impact the environment. Ignore this, and you’ll miss out on valuable purchases and building brand recognition. 


To leave a minimal carbon footprint, position your brand, and increase your bottom line, sustainable packaging is the way to go. 


Materials like recycled paper, void fillers, biodegradable plastics, and reusable containers are making waves as they make supply chain operations sustainable. They’re also less costly long term, reducing waste and using fewer resources during production. 


Perhaps the most salient benefit of switching to sustainable packaging is how it enhances your brand image. When customers see that you’re committed to reducing your carbon footprint, they’ll likely support your business. 


Temperature-Controlled Packaging 


If your business deals with perishables, temperature-controlled packaging is non-negotiable. Here’s why: 


Products like fresh food, pharmaceuticals, or cosmetics require specific conditions to stay usable. Without proper temperature control, you risk spoilage, customer dissatisfaction, and financial losses. 


When it comes to choosing packaging that protects your perishables, cardboard or single-use plastic won’t do. Instead, go for: 


  • Insulated shipping kits, pouches, and/or pallet liners or covers 
  • Refrigerated gel packs 
  • Air-tight sealed bags and envelopes (like TempGuard) 

All these packaging solutions will protect your products from temperature fluctuations, increase their shelf life, and keep them in good condition even with a 24-hour delivery delay. 


PackageIt’s Approach to Supply Chain Optimization 

At PackageIt, we know how your business faces unique challenges in managing its supply chain. That’s why we focus on creating custom packaging solutions that align with your specific needs. 


When you choose us, our team will work with you to design packaging that improves efficiency and reduces costs. From creating the right-sized boxes to cut shipping expenses to using sustainable materials to support your eco-friendly goals, we have everything to fulfill your packaging needs. 


Future Outlook: Emerging Technologies in Supply Chain Management 

Technology moves at a break-neck pace, and so too do innovations and developments in supply chain management. Here are some of the trends shaping the supply chain landscape. 


AI-Powered Packaging in Small Business Supply Chains 

AI is changing the way small businesses are going about their packaging. With complex data analysis capabilities and neural network access, AI systems are capable of various tasks that improve efficiency in supply chains, including analyzing shipping data and recommending packaging designs. 


IoT (Internet of Things) for Packaging Tracking 


IoT devices are transforming how businesses monitor their shipments. Using smart sensors embedded in packaging, even small businesses are now able to track the location of a package and its condition. 


This real-time data gives businesses an edge. If something goes wrong like a shipment being exposed to extreme heat, companies can get on top of the issue at once. This reduces the risk of losses and keeps customers happy. 


Advanced Materials and Smart Labels 


Packaging material options are as broad as they’ve ever been in years. Of late, biodegradable plastics and plant-based composites are becoming popular for their eco-friendly properties. These materials provide the same level of protection as their less-sustainable counterparts but minus the carbon footprint. 


Smart labels have come into vogue for many e-commerce businesses as well. QR codes, in particular, have become more common and enable customers and businesses to access detailed package information with a quick scan. 


Package Smarter, Shipper Better 

Your packaging choices can make or break your supply chain. At PackageIt, we’re here to help you find solutions that work for your business. 


From cutting shipping costs to boosting sustainability, we’ve got the packaging solutions to perfect your supply chain’s operations. 


Contact us today and let our innovative and customized solutions work for you. 

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