Every day, millions of packages are delivered right to shoppers’ doorsteps. Whether you’re a small business owner, brand manager, or shipping manager, you’ll want them to have the best experience not only with the products but also in the packaging.
In 2023, minimalist packaging design will become the trend. While it’s not new, it’s making a comeback and even gaining more popularity, especially given people’s focus on both sustainability and simplicity. Check out more below to learn about minimalist packaging and how you can maximize it for your brand.
What Is Minimalist Packaging?
Benefits
One of the major benefits of using minimalist packaging designs is that they’re less distracting. There are no unnecessary graphic elements that will shift or ruin the focus. Rather, each element is enough to highlight your brand’s message. As a result, consumers will not only quickly identify your product but also easily make an informed purchasing decision. In turn, you can increase your business sales.
Another benefit of minimalist packaging is to help reduce your carbon footprint. By adopting reusable designs and recyclable materials, you can extend the life of your packaging. This means reducing the amount of trash being thrown away.
Minimalist packaging can help you save money, too. By eliminating unnecessary elements in the packaging bag or box, you’ll spend less on printing and design costs.
Best Practices
To help achieve a minimalist packaging design, consider the following tips:
- Choose a focal element: Avoid introducing several elements that will compete for your customers’ attention. For instance, if you use a high-resolution photo of your product, make sure it doesn’t compete with your logo or your packaging’s vibrant colors. Focus on one element that will grab your customers’ attention.
- Add texture: This includes using locally chosen packaging materials or those with natural textures, such as wood and grass. This way, you can subtly communicate your intentions to consumers.
- Apply the rule of thirds: Divide your canvas into three equal vertical and horizontal sections. This gives you a roadmap for your packaging design. You can put your design’s focal visual element at the center or in one grid, depending on your preferences and needs.
- Observe restraint: This includes finding creative ways to place short but impactful texts and selecting images with various purposes. Consider using fewer shapes, colors, and typefaces while still keeping your package aesthetically pleasing.
- Play with typography: Minimalist packaging designs can also use words instead of pictures to communicate strong messages. For example, make your texts your design’s focal point, and remove letters or use a unique format to highlight your brand’s personality. Moreover, you can combine different symbols into a single letter like how Unilever did it in their logo.
The experts at PackageIt can help find the right package for your product and assist in a custom design that promotes your brand while staying on trend with minimalist design.
Final Thoughts
Embracing a minimalist packaging design indeed helps you attract more potential customers, save money, and help the environment. Fortunately, regardless of your packaging priorities and preferences, PackageIt is here to address your needs.
From custom boxes and bags,
product identification, like labels, impact indicators, and tags, to
product protection like foam products, we offer a one-stop solution to your packaging needs.
Contact us today so one of our account representatives can help address your packaging concerns.
