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Packaging is an essential logistics component with the potential to become a tangible marketing tool. Despite many businesses neglecting their products’ packaging and shipping appearance, it’s a powerful tool that can ultimately create customer loyalty and improve the bottom line.
With the current trend in sustainability, many brands are exploring green packaging options to help the mission and appease their target customers. We are taking a look at standard and custom box packaging and how you can leverage them for your brand reputation.
Shipping boxes are often available in two forms: ready-made standard shipping boxes and custom boxes. Unlike standard boxes, custom shipping boxes offer several logistical advantages and are often preferred by various industries.
Custom shipping boxes are often preferred because they can be designed and tailored to your product’s dimensions, weight, and shape. This makes it easier to protect the items without sacrificing the condition of your product while being cost-effective in shipping expenses.
However, custom boxes are often more expensive than standard cartons. They also take longer to create and can be a problem for businesses needing to export goods within a quick turnaround time.
Custom boxes offer excellent marketing opportunities with their ability to contain customized branding, logos, and product information. They are also used to store large products, small items, or items requiring extra protection, such as glassware, cosmetics, and electronics.
If you’re a company that aims to provide eco-friendly packaging, custom boxes can be made with sustainably sourced materials. You can do nearly anything under the sun with customized shipping boxes.
Custom boxes have a vast number of customizable options, from the box’s shape and material to printed design and color. You can make sure that your custom boxes fit the exact size of your product to prevent damage or movement during shipping.
Custom printing on the box adds a personal touch and reinforces customer brand loyalty. For added convenience, you can have printed logos, instructions, barcodes, and even QR codes.
Custom boxes have several types. These are:
Standard boxes offer less flexibility and personalization options than custom boxes but are more convenient and cost-effective. Since they’re often readily available, businesses can easily order them in bulk, and they’re also suitable for small projects that require a quick turnaround time.
Moreover, standard boxes often come in various packaging sizes. This standard sizing can ship/store most products but with a few modifications, like adding bubble wrap or paper for extra protection. Standard boxes might have the fewest marketing advantages, but they are often the most practical option for any business.
Because of their availability and ease of manufacturing, several types of standard boxes are commercially available. Here are some of the most common ones you might encounter:
Whether you’re trying to bolster your brand’s physical marketing campaign or ensure the product’s safety and customer satisfaction, choosing the right packaging matters.
At PackageIt, we help businesses satisfy both requirements with our comprehensive packaging solutions. PackageIt is a renowned and longstanding leader in the packaging industry and has provided solutions to countless brands.
Speak with our knowledgeable staff to find your perfect custom or standard box solution. Contact us now or complete our online contact form.
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