The Latest Packaging Industry Trends

PackageIt Team • April 29, 2022

More than two years into the pandemic, its effect on various businesses and industries is still very apparent. The packaging industry was not untouched, and we can see influences in today’s packaging trends.

These trends will continue to evolve in 2022 and beyond. And other pandemic-related changes will emerge as the world continues its shift into a hybrid setup that takes into account both safety and convenience. This will apply to those directly tied to the packaging industry, like e-commerce, as well as all areas where packaging is a necessity.

Here are some of the latest packing industry trends to look for.

Customized Packaging

The e-commerce industry has grown exponentially in the past few years. In fact, 54% of US consumers prefer online shopping. While this means that there is a large pool of consumers for online goods, it also means that there are countless online goods available to consumers. Most small and mid-sized businesses have difficulty standing out in this ocean of competitors.

One way that companies distinguish themselves is with custom packaging solutions. When a brand adds recognizable marketing elements to their packages, customers immediately associate it with their company. Digital printing makes customized packaging accessible and infinitely customizable, offering endless options for companies.

Most businesses are opting for bold, and colorful designs that stand out from plain cardboard packaging. Others are pursuing minimalist looks, which are cost-effective while fitting their brand’s aesthetic. The creative choices you make really depend on which industry you’re in; industries themselves have their own branding and marketing trends.

Packaging as an Experience

Unboxing videos are becoming a staple on platforms like YouTube. While these types of videos focus more on the product themselves, creators put value on the packaging as well. The “unboxing” is part of the experience with the brand, and the memorable ones get a huge marketing boost from word-of-mouth and general positive feedback.

To catch on with these trends, companies need to create packages with a “wow” factor. They must have some sort of visual or sensory distinction that enhances a customer’s experience with the package. Those in the electronics, gourmet food, and cosmetics industries do a good job creating packages that feel luxurious or indulgent. They add textures, layers, and other elements that customers can feel and interact with.

Another emerging trend is the integration of technology into packaging. Many companies include QR codes that customers can scan using their smartphones, leading them to instructions manuals, coupons, or the company’s website. AR is also trending, allowing customers to play games or watch videos just by scanning the box or bag.

Safe, Hygienic Packaging

One of the most obvious changes to the packaging industry caused by the pandemic is the increased demand for hygienic packaging. Thanks to the virus’ transmissibility, customers became wary about items they received. The demand for packaging that is safe and easily disinfected, especially when it’s from cross-border purchases became an area of concern.

That’s why many companies started to opt for more hygienic packaging solutions. The use of containers typically used for perishable foods or tamper-evident packaging that let customers know if their package has been tampered with in any way have been on the rise. These improve customers’ confidence in the products they receive and may even help reduce the rates of returns.

Sustainable and Eco-Friendly Packaging

The movement toward sustainable and environmentally friendly packaging is the only trend not directly related to the pandemic. This initiative has been steadily gaining traction as the fight against climate change becomes a priority.

More and more customers are opting for this packaging; in fact, a 2021 report has shown that 67% of consumers consider recyclability an important feature in packages. Younger consumers are also willing to pay more if their items are packed using sustainable materials.

There are several ways that packaging companies have made their products sustainable and eco-friendly. At PackageIt, we offer eco-friendly thermal insulations, recyclable paper mailers , biodegradable loose fills, and other innovative packaging solutions to protect your products and the planet at the same time.

Let PackageIt Handle Your Packaging and Shipping Needs

PackageIt is your trusted source for premier shipping, packaging, warehouse products, and warehouse services. We’re the ideal partner for companies in the Pacific Northwest, offering comprehensive solutions for both your and your customer’s benefit. Reach out through our contact page or call us at 888-743-0907 to learn what we can do for you and get a free quote for our services.

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