The e-commerce industry has grown exponentially in the past few years. In fact, 54% of US consumers prefer online shopping. While this means that there is a large pool of consumers for online goods, it also means that there are countless online goods available to consumers. Most small and mid-sized businesses have difficulty standing out in this ocean of competitors.
One way that companies distinguish themselves is with custom packaging solutions. When a brand adds recognizable marketing elements to their packages, customers immediately associate it with their company. Digital printing makes customized packaging accessible and infinitely customizable, offering endless options for companies.
Most businesses are opting for bold, and colorful designs that stand out from plain cardboard packaging. Others are pursuing minimalist looks, which are cost-effective while fitting their brand’s aesthetic. The creative choices you make really depend on which industry you’re in; industries themselves have their own branding and marketing trends.