Custom packaging refers to the design, creation, and production of unique business packaging materials specifically crafted to meet the requirements and branding of a particular product or business. Unlike generic packaging, custom packaging allows a company or brand to showcase its identity, values, and creativity through tailored designs, colors, materials, and finishes. It creates a memorable first impression and fosters a sense of exclusivity, enhancing the overall customer experience.
The custom packaging can be for the product itself or for the display or shipping of the product.