Blog Post

Cost-Effective Branding Solutions: Seattle Printed Tape

PackageIt Team • Dec 04, 2020

Top Reasons to Use Custom Tape for Packaging

Packaging supplies are a key customer touchpoint, proven advertising asset and critical part of the fulfillment, shipping and storage processes. When it comes to stocking their warehouse supply arsenals, manufacturers, retailers and other businesses rely on custom-printed tape as a fun, functional marketing tool. A single, affordable tape roll is a clean, professional way to reflect your brand personality while serving countless marketing, transport and logistics purposes. 

And when it’s time to stock up on shipping supplies, printed tape is compact and easily stored in tight spaces that can’t accommodate cartons, printed boxes and other large packaging. Common printed tape applications include: 
  • Securing box & pallet contents
  • Safeguarding inventory from theft & tampering
  • Strengthening carton seals
  • Conveying delivery & handling instructions
  • Highlighting product & safety warnings
  • Protecting high-value merchandise

Benefits of Custom Packing Tape

Custom-printed tape is one of the most versatile, cost-effective packaging solutions for any industry, delivering a range of benefits in one cost-effective product. From elevated security and simplified product tracking to its role as an attractive buyer touchpoint, printed tape builds brand awareness and solves your business’ stickiest packaging and shipping problems. Custom-printed tape is one of the most versatile, cost-effective packaging solutions for any industry, delivering a range of benefits in one cost-effective product. From elevated security and simplified product tracking to its role as an attractive buyer touchpoint, printed tape builds brand awareness and solves your business’ stickiest packaging and shipping problems. 


Printed tape is an essential part of any B2B or B2C company’s core packaging materials and supply inventory, and it is routinely stocked alongside cartons, void filler and brown paper wrap. At PackageIt, we love custom tape for many reasons—and these four are at the top of our list.

#1: Marketing & Communication

Boosting brand awareness is easy and affordable with printed tape. Whether you ship or store items in basic brown or custom-printed boxes and bags, packaging tape is an easy-to-apply branding reminder that draws attention to logos, taglines and product instructions. Choose signature tape colors for a bright, attractive seal that complements your graphics scheme—or opt for essential white and brown tape for a more conservative look.


Whatever your tape’s purpose, PackageIt provides print messaging seamlessly tailored to any application and marketing objective. In partnership with our valued manufacturing network, we offer popular print options like these (and more):


  • Company name & logo
  • Slogans & calls to action
  • Coupons & upcoming sales
  • Contact information
  • Graphics & artwork
  • Trivia questions & company history
  • QR codes & inventory tracking/ID numbers
  • Safety messages & product warnings
  • Cautionary/anti-tamper messages


#2: Budget-Friendly Branding

Compared to custom packaging, printed tape is a more economical branding solution that starts around $300/case (2” pressure-sensitive carton-sealing style). At this low-cost entry point, it’s easy to see why these Seattle custom adhesives are trusted by dozens of industries and every business size—from startups and retailers to major manufacturers.


When printed tape is integral to your packaging and shipping process, or your tape messages change frequently, PackageIt’s PrintWiz® handheld tape dispenser offers on-demand printing without concern for case order minimums. PrintWiz is perfect for printing short, changeable messages on acrylic or hot-melt tape—with no dry time necessary. Available with black, blue and red cartridges, this handy device also creates a security seal since ink is printed on the tape’s underside and absorbs into the underlying box surface.
 

#3: Versatility

Custom tape creates a priceless first impression that extends far beyond cartons and bags. Use Seattle branded tape to seal envelopes, communicate calls to action, increase brand awareness, dress up retail packaging or adhere paperwork securely onto shipping containers. Ask our custom packaging specialists about these helpful tape products and features:


  • High-performance poly tape for heavy & bulky carton sealing
  • Temperature, UV & weather-resistant tape
  • High-grade PVC adhesives with exceptional printing results
  • High-security, water-activated paper tape
  • Recyclable & environmentally friendly adhesive
  • Easy-tear, three-color printed masking tape with low-residue adhesive
  • Utility-grade strapping tape for palletizing
  • Clear filament tape in a variety of tensile strengths

 

#4: Elevated Security & Tamper-Proofing

Tamper-evident labeling is required by many businesses and trusted by PackageIt customers in the pharmaceutical, consumer products, manufacturing, medical and food industries, and others. Along with high-quality printing of your logo or custom message, our sales team helps you choose tamper-resistant tape that quickly bonds with cartons, discourages pilfering and leaves evidence when removed or damaged.


Popular security tape uses include sealing food jars and supplements, securing electronic components, sealing warrantied products and reinforcing heavy-duty box seams or pallet shipments. PackageIt carries “invisible ink” and tamper-evident tape with hidden patterns integrated into the backing. These lock-print tape styles leave messages or printed residue behind when tape is damaged or removed, since the printing is applied to tape film and then coated with adhesive. Lock-print tape options include up to four-color print options along with your choice of message customization.

 

#5: Logistics Traceability

Many industries rely on printed shipping and warehouse supplies to aid in product or inventory traceability, and tape is an affordable identification solution that’s flexibly applied to boxes, bags, pallets, cartons and other core packaging materials.  Add printable QR codes, tracking or ID numbers, inventory specifications and security information to our most popular tape types.


Custom ID tapes are widely used for supplier reference and to identify and organize inventory, locate lost packages, keep batches together or alert recipients to product expirations. Consider traceable tape printing when you require secure transport and storage of food products, pharmaceuticals, medical devices, manufactured components, books, electronics and more.


Stick With the Seattle Custom Tape Experts

Our family-owned business legacy is renowned around the Pacific Northwest, and PackageIt specialists walk you through the tape customization process to determine which type, strength and features you require. To meet your unique packaging needs and budget requirements, our Seattle shipping supplies company offers custom-printed tape by the case. We can also supply handheld tape-printing devices for smaller quantities and convenient, on-site use.


Trust our in-house graphics team to ensure the clean, clear printing of your tape graphics, and ask about turnkey branding solutions for your core packaging needs. Call 888.743.0907 for a free estimate or to speak with our sales team about tailoring shipping and packaging supplies to your branding and logistics requirements.

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