Where Brand Awareness Meets Unforgettable Unboxing
PackageIt Team • July 28, 2020
Building Custom Seattle Packaging Solutions
Shipping supplies and retail packaging represent a primary customer touchpoint and indispensable branding opportunity. When 1.5+ million Instagram posts are tagged with #unboxing, there’s no doubt that a box or bag is more than a vehicle for your product. It’s a conduit for your brand message—and a sensory tip-off about product quality and value.
According to a Dimension Data report
focused on customer experience (CX), 92 percent of companies working on improved CX reported increasing customer loyalty, and 84 percent noticed a revenue bump. Unboxing YouTube videos had their heyday a few years ago when Google statistics
found that one in five consumers
had watched one. Savvy retailers know a five-star unboxing experience is a crucial marketing asset, but too many companies still aren’t getting it right.
After all, when the hashtag #unboxing appears in over 1.4 million Instagram posts
to date, retailers and manufacturers should take notice—and stop skimping on the packaging.
Packaging as a Key Differentiator in a COVID Economy
In the wake of pandemic-induced uncertainty, are you searching for cost-effective ways to boost consumer experience and awareness? Whether your Seattle business meets customers curbside, delivers goods locally, or ships manufactured products worldwide, packaging should never be an afterthought.
A 2019 D!gitalist Magazine
article illustrates the importance of a brand’s attention to CX. “A recent survey from Bain found that 80 percent of customers chose to leave a brand due to poor customer experience. Research from the U.S. Chamber of Commerce indicates that up to 67 percent of customers switch brands—not due to price or features—but due to customer experience or a perceived lack of attention, personalization and engagement by the brand.”
In light of this, consider Seattle packaging and shipping supplies as your brand’s physical and visual signature. Their distinctive design should tell a story about your business values while making an indelible buyer impression.
Keys to Brand Recognition in Packaging
You don’t have to spend a fortune to create an eye-opening unboxing experience. To boost consumer perception of your brand, PackageIt develops carry-out and eCommerce strategies that pack an ROI punch. Check out three key ways to inspire brand loyalty and drive repeat purchases with custom cartons and shipping supplies.
MAKE THE SHIFT TO SUSTAINABLE PACKAGING MATERIALS.
As the first major city to ban plastic utensils and drinking straws in restaurants and bars, Seattle is an environmental pioneer beloved by socially responsible consumers. Compostable filler, biodegradable cartons and eco-conscious shipping materials win big with Pacific Northwest customers, and today’s green options are affordable and customizable. PackageIt carries dozens of bag and box products
that are easily recycled or upcycled.
When you’re on a budget, we’ll enhance your company’s socially responsible image with affordable, eco-friendly pack-and-ship supplies. Encourage consumer reuse with custom logoed bags upgraded with drawstrings, grommets or zipper locks. These popular fasteners enable carton and bag upcycling while maximizing brand exposure.
ENHANCE THE SHOPPING EXPERIENCE WITH LUXURY PACKAGING.
Consumers who see Microsoft’s signature color squares or the robin’s egg blue of a Tiffany box instantly connect them with premium products or purchase experiences. You can cultivate the same magic when you present your product in customized bags, branded boxes or imprinted cartons.
High-end jewelry, decadent chocolates and tech gadgets are just a few of the product types set off with premium-quality packaging materials. When you need to WOW customers, PackageIt specialists recommend custom cartons, bags and materials that look and feel luxurious. Varied texture, added sheen, minimalist design and material layering all contribute to a blissful unboxing experience. Think organza drawstring bags, decorative paperboard, elegant labels and logo-imprinted foil paper.
Shipping fragile items? Ask an account rep
about exterior shipping cartons that invoke feelings of subtle elegance and withstand the rigors of shipping or careless couriers. Your choice, your way: PackageIt has everything you need to turn ordinary shipping supplies into memorable customer touchpoints.
PUT A PERSONAL TOUCH ON CHEAPER PACKAGING.
Many interior and exterior packaging materials elevate the consumer connection without breaking the bank. Ask the PackageIt team about affordable boxing and shipping options like these:
- Branded tape to boost the appeal of brown, economical cartons.
- Postcard or business card inserts personalized with a “thanks” & custom coupon codes.
- Colored tissue wrap to match your logo or brand identity.
- Personalized packaging stickers that lend personality & added security to mailers.
No matter your budget, PackageIt has proven ways to upgrade the look of your carton, bag or interior product protection
supplies.
Partner With PackageIt to Grow Your Brand
Product presentation is crucial in a COVID-19 marketing era. The right bag, box or crate (imprinted with your company logo) can leave a lasting impression and cost a fraction of other marketing strategies. PackageIt sales reps and manufacturing partners help you design custom Seattle packaging
and up-cyclable cartons or bags to fit your product, prevent materials waste and delight your customers. Call 888.743.0907
or connect online
to request a quote for custom bags, containers and printed tapes.
Learn more about addressing supply chain problems with custom packaging and find out how we at PackageIt can help.
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