Blog Post

Custom Printed Bags: Retail Advertising With Fringe Benefits

PackageIt Team • Apr 18, 2019

As a retailer, restaurant or service provider, you want your business to stand out in a sea of branding noise.

Custom-printed bags are one fundamental way to tie your company’s brand identity and unique offerings together into one practical, eye-catching statement. Merchandise, shipping and reusable bags have both a visual and functional impact: one that says something special about your store and your customer’s good taste. For the money, a custom-printed bag delivers benefits that exceed other forms of advertising while spotlighting your business long after clients have walked out the door.

Benefits of Custom Printed Bags

When someone leaves your store with their purchase neatly placed in a custom bag, nearby shoppers take notice. You want them to discern the quality, aesthetics and desirability of your brand and products—and well-designed custom bags or cartons send a noteworthy message while delivering proven benefits for your business.

  • Functionality & practicality: The primary benefit of a bag is to provide ease and security for customers transporting their purchases. A high-quality bag printed with your business’s name, location and website also serves as a reminder of a pleasant shopping experience—and an invitation to return.

  • Brand enhancement: Distinctive bags reflect the nature of your products, carry your company’s logo and leave a lasting impression with customers and passersby. This impression is renewed every time the bag is reused by a customer, making your custom packaging solution an effective, affordable and high-longevity way to advertise.

  • A look of distinction: Color, graphics and texture enhance the visual appeal of all your packaging, from bags and cartons to boxes and printed tape. Depending on the design, retail and shopping bags can be made to reflect the fun, upscale or casual ambiance of your store, spa or restaurant—along with the desirability of your products. High-quality shopping bags also make customers feel good about their purchase and invite others to visit and engage in that good feeling.

  • Emphasis on sustainability. Today’s consumers are looking for eco-friendly, reusable shopping bags that protect their goods, enhance their lifestyle and reduce plastic waste. PackageIt partners with retailers, restaurants and service providers to respect the environment while creating custom-designed and -printed plastic or woven bags that deliver on quality and usability.


Creative Design Services to Enhance Your Company’s Image

The collaborative design team at PackageIt has years of experience helping businesses craft packaging with personality. From full-color, printed poly bags to cartons with a bold, recognizable logo, our designers develop packaging that conveys your business image and delivers functionality—without blasting through your budget.

Specialty bag solutions include:

  • Woven & poly bags

  • Heavy-duty mailers

  • Die-cut bags

  • Eco-friendly bags

  • Zipper-lock & slide-lock bags

  • Carrier merchandise bags

  • Foil bags & pouches

  • Drawstring bags

  • T-shirt merchandise bags


Contact PackageIt online —and our team of packaging specialists will put you in touch with area representatives offering tailored products, short turnarounds and high-caliber customer service throughout Washington and the Pacific Northwest!


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